Commentary: "Boom Boom Pow"

Dude, what happened? There was a time in early March when we first heard this song on the radio and we're kind of caught off guard by it. We thought it was catchy as hell, but in terms of timing and placement it just seemed a bit off. In terms of content, it was typical post-Fergie BEP material: light and fluffy, a not-too-far-departure from their pre-Fergie days of vying to become the West Coast heirs to A Tribe Called Quest's throne-except with more ethnic diversity. However, "Boom Boom Pow" did have something somewhat of the times-it has one hell of a crazy strong structure for a single. It's crazy, but really not crazy enough in the world where Weezy and The-Dream are at the top of the game. Somehow it came together and became a hit and caused the proliferation of a ton of unnecessary remixes. You have to give Will.i.am & Co. props for that. Now, how can we get this damn thing out of our heads?

For the true music geeks and Will.i.am fans out there, we recommend checking out Mochilla's documentary: DJ Dusk's Root Down Soundclash. It's an interesting document of how vibrant the LA underground hip-hop scene was back in the day, and it also pinpoints the precise moment Will.i.am blew up (or sold out, depending on who you talk to): dude leaves a battle early to make a beat for Justin Timberlake. The rest is history. Boom. Boom. Pow.